Rocana Demonstrates the Power of Total Operational Visibility at Strata + Hadoop World NYC 2016

SAN FRANCISCO, September 23, 2016 – Rocana will exhibit and speak on the importance of total operational visibility at Strata + Hadoop World New York 2016, held September 26–29.

Total Operational Visibility gives technologists a competitive edge. Catch @RocanaInc at #StrataHadoop  « Tweet this

Delivering differentiated customer experiences requires an unfettered, real-time view of activity across all systems and dimensions to gain better context for decision making. Digital leaders understand this, and they thrive on it. Yet most organizations monitor less than 10 percent of their event data, meaning the vast majority of data is lost before it has a chance to impact the business. The story told by a fraction of the data is dramatically different than the story told by observing the complete picture.

At Strata + Hadoop World 2016, Rocana will demonstrate how untapped stores of operational data can help give businesses the full context to maximize customer experiences and better compete with digital natives:

  • Stop by and find out why “Context is Everything” at the Rocana booth, located at K3 of the Cloudera Partner Pavilion.
  • Joey Echeverria, Platform Technical Lead at Rocana, will deliver a lightning talk “When it Comes to Customer Experience, Context is Everything” on Tuesday, September 27 at 5:45 p.m. at the Solutions Showcase Theater.
  • Kevin O’Dell, Senior Sales Engineer will be signing his new book “Architecting HBase Applications” at Cloudera’s booth #721 on Wednesday, September 28 at 1:10 p.m.; and later that day at the O’Reilly Media booth #239 at 3:35 p.m.
About Rocana

Rocana gives technology leaders total operational visibility, eliminating the boundaries of legacy IT monitoring and empowering technologists to lead digital transformation. Rocana Ops captures and analyzes all data from all sources, keeping it online and available for instant and future access. By combining event data warehouse capabilities with advanced machine learning, Rocana Ops gives technologists the ability to see emerging issues anywhere in the environment, minimize security risks, and surface opportunities for innovation. Rocana was founded by big data veterans and is backed by proven digital leaders like Google Ventures (GV), Vinny Smith (Quest Software and Toba Capital), Paul Sagan (Akamai), Brian Smith (Google), and General Catalyst. Learn more at

Press Contact

Mike Tomlinson
Public Relations Manager, Rocana
+1 (877) 762-2621 Ext. 3