Leadership & Investors Founded by industry veterans, backed by world-class VCs

Rocana was founded by field veterans from Cloudera, Vertica, and Experian, who have experienced the challenges of shared services infrastructure first hand, and set out to address them using modern technology that leverages the Big Data ecosystem for unmatched scalability and openness.

Omer Trajman

Omer Trajman, Co-Founder and CEO
Omer Trajman is a proponent of total operational visibility as the cornerstone of digital transformation, inspiring CIOs to realize new ways of delivering value to their organizations. He has led teams responsible for some of today's largest modern data management deployments, and worked with customers and partners to identify where Big Data technology solutions address business needs and drive Digital Transformation. His fifteen years of front-line business and technical experience guide his vision as CEO of Rocana.

Omer's previous experience includes responsibilities as Vice President of Technology Solutions at Cloudera, focusing on technology strategy and communication. Prior to this role, Omer served as Vice President of Customer Solutions at Cloudera, which included responsibility for Cloudera University, Cloudera's Architectural Services and Cloudera's Partner Engineering team. Before joining Cloudera, Omer was responsible for the Cloud Computing, Hadoop and Virtualization initiatives at Vertica. He received his Bachelor's degree in Computer Engineering from Tufts University and was a visiting scholar at Oxford University reading in Computation and Electrical Engineering with a focus on large scale distributed systems.

Don Brown

Don Brown, Co-Founder and CIO
Don innately understands what it takes to make customers successful. As Director of Architectural Services at Cloudera, Don worked as an advisor for many Fortune 100 companies, assisting in both strategic and tactical aspects of their Big Data deployments. He lead the global post-sales team during Cloudera’s expansion from early Hadoop adopters to mainstream mission critical deployments.

Before assuming the leadership position at Cloudera, Don worked as a Principal Solution Architect, working on dozens of the earliest and largest Hadoop implementations in the world. Don started his career in the data center as the Principal Infrastructure and Security Architect at CompuCredit after working as an intern at IBM doing encryption research to Lead Software Architect at a mobile development company. Don studied Political Science and Statistics at James Madison University.

Eric Sammer

Eric Sammer, Co-Founder and CTO
Eric Sammer is passionate about challenging assumptions and showing large, complex enterprises new ways to solve large, complex IT infrastructure challenges. He is deeply entrenched in the open source community and has an ambition for solving difficult scaling and processing problems. Eric has developed many of the best practices for developing large, distributed, data processing infrastructure required to achieve Digital Transformation, steering Rocana's product development and company direction as CTO.

Eric most recently served as an Engineering Manager at Cloudera where he was responsible for working with hundreds of partners to develop robust solutions and integrate them tightly with Cloudera's Enterprise Data Hub. Prior to Cloudera, Eric served as a Senior Engineer and Architect at several large scale data-driven organizations, including Experian and Conductor. He is the author of Hadoop Operations published by O'Reilly Media, and speaks frequently on technology and techniques for large scale data processing, integration, and system management.

Marc Degenkolb

Marc Degenkolb, VP of Worldwide Field Sales
Marc Degenkolb is an expert in the monitoring and performance management space, and believes organizations can and must do more to connect IT metrics to business results. With more than 16 years of experience helping organizations ensure the performance and availability of their mission critical systems, he brings a unique approach and white glove ethos to his current role as Vice President of Worldwide Field Sales where he advises large enterprises on their Digital Transformation strategies.

Prior to joining Rocana, Marc served at CA Technologies where he managed teams starting from a single product line in the Southeast and growing to encompass all things Monitoring across North America. He is deeply involved in mentoring future business leaders and fostering entrepreneurship skills with local high school students. Marc holds a B.S. in Business Administration and Interpersonal Communication from Ohio University.

Steve Wietrecki

Steve Wietrecki, CFO
Steve Wietrecki is a champion in leading companies to new growth and on-target successes, reinforced with experience that runs the gamut from innovative startups to multinational public companies. His deep expertise in launching and building companies helps Rocana navigate through the future of a rapidly changing and constantly evolving market.

Steve is a veteran in raising capital, negotiating and closing deals, leading and developing effective teams, designing business processes and spearheading foreign expansion. He provides the essential strategic foundation for leveraging information technology to its fullest potential in each unique situation. Steve received his Bachelor of Science degree from Bryant University and his Masters in Business Administration from Boston University.

Bryce Hein

Bryce Hein, VP of Marketing
Bryce Hein is committed to helping technology leaders understand how total operational visibility can help them enable business growth for their organizations. As Vice President of Marketing, he is responsible for Rocana’s global marketing efforts including brand, communications, product marketing, demand generation, and partner marketing. Bryce has more than 20 years of experience in B2B technology companies, with in-depth knowledge of data storage and data management. He has held several marketing and customer-facing roles throughout his career and brings a global perspective to Rocana, shaped in part by his experience living and working abroad.

Prior to joining Rocana, Bryce served as Vice President of Marketing for Quantum where he was responsible for brand development, demand creation by customer segment, and field and partner enablement. He also held several leadership roles in product marketing and business line management at ADIC. Bryce received his Masters in Computer Science from Eastern Washington University and his Masters in Business Administration from the University of Washington.

Board Of Directors

Donald Fischer Venture Partner
General Catalyst Partners
Tyson Clark Partner
Google Ventures
Angela Yochem CIO & SVP
Omer Trajman Co-Founder and CEO
Rocana, Inc.
Don Brown Co-Founder and CIO
Rocana, Inc.


Rich Miner General Partner
Google Ventures
Andy Palmer Co-Founder & CEO
Caleb Sima Managing VP, Cyber Security
Capital One


General Catalyst Partners

General Catalyst Partners is a venture capital firm that makes early-stage and growth equity investments. The firm backs exceptional entrepreneurs who are building innovative technology companies that transform industries, including KAYAK, Demandware, Stripe, Airbnb, The Honest Company, Warby Parker, Datalogix, BigCommerce, Snapchat, HubSpot, and Datto. The General Catalyst partnership leverages its broad experience to help founders build market-leading businesses. General Catalyst has offices in Cambridge, MA, Palo Alto, CA, and New York City. For more information, visit www.generalcatalyst.com or www.twitter.com/gcvp.

Google Ventures

Google Ventures is the venture capital investment arm of Google Inc. and provides seed, venture, and growth stage funding to technology companies. The firm operates independently from Google and makes financially driven investment decisions. Google Ventures seeks to invest in startup companies in a variety of fields ranging from Internet, software and hardware for cleantech, biotech, and healthcare.

Toba Capital

Toba Capital is a venture firm focused on enterprise software and infrastructure. Toba backs entrepreneurs building transformative businesses, both as an investor and as an ongoing operational partner. The firm was founded by Vinny Smith, the founder of Patrol Software and Quest Software. Quest was acquired by Dell in 2012 for $2.4 billion. 

Brian Stevens

As Vice President of Cloud Platforms at Google, Brian Stevens is bringing Google’s Compute Engine (GCE) to the forefront of the enterprise cloud. Formerly the Red Hat EVP & CTO, Brian Stevens was responsible for providing vision and leadership for Red Hat’s technology strategy globally, encompassing Linux, virtualization, middleware, storage, big data, and cloud computing. Stevens began his career at Digital Equipment Corporation where he was a developer on the first commercial release of the X Window System. During his 14 years at Digital he became a senior member of technical staff and was responsible for the architecture and development of the UNIX and clustering product lines. He currently serves on the boards of DataGravity and Pentaho.

Paul Sagan

Paul is vice chairman of Akamai Technologies, which he joined as chief operating officer and employee #15 in 1998, and served as CEO for eight years until 2013. Paul also is a director of three other public companies, EMC, VMware and iRobot, and he serves as non-executive chairman of Datto and L2, two privately-held General Catalyst portfolio companies. Previously, Paul served as a director of Dow Jones & Company, Digitas and Maven Networks before they were acquired.

  • Operational visibility is a tricky business. Having that level of data oversight really can make a difference in how IT can contribute to the top line. Contributing to the business – rather than just supporting the business – should be the goal of IT in terms of relevance in today's environment.Dr. Alea Fairchild, Blue Hill Research Entrepreneur-in-Residence
  • With rising complexity you need to make sense of data - operational analytics is the key.John Rakowski, Forrester Analyst and Advisor
  • IT analytics lets you manage this complexity by turning Big Data inward.Jean-Pierre Garbani, Forrester VP and Principal Analyst
  • As scale and complexity increase with companies moving to the cloud, to microservice architectures, and to transient containers, monitoring needs to go back to school for its Ph.D. to cope with this new generation of IT.Donnie Berkholz, Research Director, 451 Research
  • An application that makes it easier to keep data centers up and running could become the 'killer app' for Hadoop because as companies become more dependent on large-scale customer-facing apps, it’s critical that they be reliable and scale predictably. Donald Fischer, General Catalyst Venture Partner
  • The operational data explosion has sparked a sudden and significant increase in demand for IT operations analytics (ITOA) systems.Will Cappelli, Gartner Research VP