Life At Rocana We are on a mission to conquer critical operational challenges

Organizations deploying next-generation data center technologies to create value have to rely on outdated tools to support operations. We are changing that. If you are smart and passionate about helping others, take pride in your team’s accomplishments, are willing to take risks and overcome failure, are enthusiastic about taking part in our revolutionary mission, we want to talk to you about joining the Rocana team!


Our Culture

We are a fully distributed company. Our employees live and work where they want and manage the right work/life balance for themselves. As a result, some of the most amazing and talented professionals choose to work here. We value analytical thinking as a first class skill and believe titles are used to reflect responsibilities, not status. We hire people who care, are engaged, and strive to deliver against aggressive goals. We hire people who are passionate about helping others and seek opportunities to ask for help.

Our Values

We actively seek out talented team players who share our values. The people who join Rocana are smart and passionate about helping others. We hire people who take pride in their team’s accomplishments and are willing to take risks and overcome failure. We look for those who possess our core values: be helpful, be polite and treat others as if your mom is watching. We have a strict “no jerks” policy – even brilliant jerks will not be tolerated.

Our Team

Together we're working at the intersection of Big Data and IT Operations.

Mike Lanford

Based in Dallas, Texas, Mike is responsible for Rocana sales in the Southwest. An accomplished sales professional with 20+ years of experience managing international & domestic sales teams, Mike values building executive relationships with high value solutions that help his clients accomplish their goals. Mike enjoys spending time with his family, golf, and anything outdoors.

Thomas Wreh

Thomas joins Rocana as the Partner Development Manager. Thomas brings more than 16 years of diverse IT experience to Rocana. Prior to joining Rocana, Thomas spent six years at OnX Enterprise Solutions where he successfully created implemented several new initiatives, including their open source practice. Thomas also has more than 10 years experience working in IT Operations as an engineer and IT Manager at IBM Global Services, Ferguson Enterprises, and other enterprises.

Robin Barre

As an Engineering Manager, Robin works with the Engineering team to deliver amazing products.  Robin focuses on a balance of employee career growth and customer satisfaction. Robin likes to bring some key values to work including being strategic, working in a healthy environment, having a curious/exploratory mindset, creative efficiency and participating in a vibrant community.  

Bryce Hein

Bryce leads Rocana’s marketing efforts. He’s happy to be back in the startup world working with innovative people and helping companies excel in the digital age. Facts and figures: 22 years in tech. 20 years married to the girl of his dreams. 18 years in the Emerald City. 4 years in the City of Lights. 2 amazing daughters. 1 lucky man.

Maxime Dumas

Maxime is a French Canadian living in sunny San Diego. He wrote his first website by hand at age 11 and hacked a Google AdSense ancestor by age 14. Prior to joining Rocana, Maxime spent the last 3 years as Strategic SE at Cloudera, architecting complex Hadoop solutions. His hobbies include road cycling and yoga & meditation.

Mike Thorn

Mike is based out of Columbus, Ohio, and is responsible for selling Rocana in the North and Midwest. Mike has a unique IT background, as he spent the majority of his career working as a consultant at Accenture, then as an Infrastructure and IT Operations leader at the McGraw-Hill Companies. In 2013, he successfully transitioned from IT Infrastructure, to Enterprise Solution Sales where he was a top performer at CA selling APM, and IT fault and performance monitoring tools.

As a person who has been a buyer/user & seller of IT software, Mike understands that great vendors become an extension of their customer’s team, always trying to add value, and working to accomplish their client’s goals.

When not selling Rocana, Mike loves to spend time with his wife Jen, and their 3 kids (Bella, Ben and Anna).

Mike Tomlinson

Mike Tomlinson has a diverse background with many colorful experiences, including working on a Caribbean cruise ship, corralling meetings with members of congress, and leading marketing/PR efforts for a textile company where he learned how to operate industrial sewing machines. At Rocana Mike is the Public Relations Manager where he is responsible for media relations, analyst relations and helping spread Rocana’s message to our audiences.

Brent Magstadt

When not breaking software or crashing systems, Brent loves to write and play all kinds of music, do anything backcountry, surf/swim, and mountain bike the wild lava plains of Hawai’i's Big Island.

Matt Dailey

Matt is a platform engineer who brings many years of experience working in the Hadoop ecosystem. Other likes include Markdown, repeatable builds, and more Markdown. When he’s not overanalyzing his code’s proper balance of readability and conciseness, he can be found ballroom dancing with his wife, playing ultimate frisbee, or mostly enjoying the great indoors.

Marvin Anderson

Marvin has made a career of breaking software, which fits in well with his role of Platform Test Engineer at Rocana. He has a passion for creatively applying software testing techniques to help in producing high quality software products. Marvin’s other interests include playing piano & composing music, ballroom dancing with his lovely wife, playing board games & computer games, tandem cycling, and being a part-time professional magician.

Brian Bargmann

Brian Bargmann is a Project Manager on the Engineering team. He brings several years of experience managing software development projects and teams, while working for a variety of companies including a startup, academia, and some well known brands in media (ESPN) and technology (Microsoft and TomTom). Brian is passionate about helping teams continuously improve and delivering products that exceed customers’ expectations. Outside of work, he loves spending time with his wife and 3 boys, cheering them on at their sporting events, getting outside to enjoy nature, and extending his boys’ education by delving into the deep truths of “Calvin and Hobbes” with them.

Erin Watson

Erin is a Project Manager with a background of 12 years in both Operations and, prior to that, Mathematics. Erin’s hobbies include reading, making funny t-shirts, eating delicious food and creating Excel spreadsheets to make life more organized.

Paul Bilden

Paul is responsible for selling Rocana in the Southeast. He brings more than 20 years of expertise in helping enterprises ensure the performance, availability, and security of their revenue generating, mission critical systems. Prior to Rocana, Paul was a perpetual top performer at VMware and CA Technologies where he was managed the cloud management and service assurance platforms respectively for the strategic global accounts in the East.  When you mirror Paul’s ability to build long-term client relationships with the culture of “White Glove” support from Rocana – he is a perfect fit to drive our enterprises clients in the field. Paul holds a BA in Public Policy from Duke University and served as an Armor and Signal Officer in the United States Army.

Steve Banik

Steve is an Implementation Engineer with a background in DevOps. His 15 years of experience spans academic and business settings, and his primary technical interests are in distributed Linux-based systems and large installation administration. He’s also a former professional musician.

Michael Guenther

Mike set up his first Hadoop cluster back in 2010. Since then, he’s supported a wide variety of clusters in both server count (15 to 2700+) and distribution and versions. In between buildouts and upgrades, he’s worn the many hats of system architect, sysadmin and devops engineer. He resides in the Chicago area with his wife and numerous pets.

Zachary Joyner

Zachary has seen many sides of the software development industry, from system administration to mainline development to software engineering in test. From this he has a passion for robust, straight forward and fault tolerant software. At Rocana he will be improving and expanding the existing infrastructure to enable a stronger CI practice. Likes: Linux, Tabletop gaming and Sardines. Dislikes: Writing about himself, boring beer, and Doing software development on windows.

Darci Zanardi

Darci is an experienced Executive Assistant professional whose career evolution began in advertising, branched out to the semiconductor industry, and now settled in the start-up stratosphere. She is focused and results-oriented in supporting complex, deadline driven operations. In her spare time, Darci enjoys music, travel, the outdoors and her beloved fur family.

William Kulju

Born in the Summer of 69, William Kulju (pronounced “cool­you”) enjoys trying to create product marketing messaging and content that makes the business value to target customers crystal clear, resulting in them wanting to break out in song with a rendition of “Run to You”.

Brent Connor

Brent has been recruiting in the Valley for many years. In his spare time he is refurbishing a 1957 Studebaker Silver Hawk.

Andrea Bruno

As Creative Director, Andrea leads the brand and creative vision for Rocana. A graphic designer with a background in marketing and branding, she is passionate about improving marketing effectiveness through better design. She thrives in fast-growing startups, and is thrilled to be a Rocanaut.

Ben Anderson

Ben is responsible for selling Rocana in the West. He started his sales career in Portsmouth, NH, as the original Sales Rep and Chief Tour guide for the Red Hook Brewery…and more importantly met his wife Cortney. For the past 10+ years, Ben has worked for some of the top IT Software companies in the world, successfully selling and leading sales teams in Seattle, NY, SF and even Australia.

Now back home in Seattle, the only thing more fun than selling Rocana is raising Oliver and Tucker and keeping up with his super wife Cortney, who is not only the CEO of the Anderson-Sanford house, but has appeared (and won) on NBC’s Food Fighters and is the Chief Cooking Officer for her own food start up.

Jacob Cleghorn

Jacob is based out of Atlanta, GA and is our Inside Sales department. He comes to us with 5+ years Inside Sales experience. Jacob is an avid Boston Red Sox and Tennessee Volunteers fan. Outside of watching the Sox and Vols, he enjoys golfing and running.

Colleen McKee

Colleen has a degree in Early Childhood Education, but chose to leave the field when she received a job offer from CA Technologies as an Executive Administrative Assistant. She has been doing this for 3 ½ years now and absolutely loves her job. It allows her to assist others, utilize her organizations/planning skills, as well as her analytical abilities. In her spare time, she responds to emergencies on behalf of the Volunteer Fire Department in Towns County, GA. She also enjoys being outdoors, riding motorcycles and spending time with family, friends, and her beloved pets.

Mark Tozzi

I first learned to program on my family’s TRS-80 (Model 4) in BASIC, and have been fascinated with it ever since. I’ve worked in software development professionally for the last ten years, with a focus on data pipelines and machine learning. Besides programming, I’m passionate about gardening and photography, and have lately been lugging camera equipment to waterfalls on the weekends. I’m also a mediocre go player.

Kevin O’Dell

Kevin is a Systems Engineer and enjoys complex data problems. He has a background in large scale distributed systems with a focus on Apache HBase. He is also the co-author on the book Architecting HBase Applications for O’Reilly. Kevin enjoys spending time with his beautiful wife and daughter while pursuing numerous hobbies. Most of these hobbies end in the word board (surfboard, wakeboard, snowboard, etc). Kevin hails from sunny West Palm Beach.

Joanie Gentile

Joanie is a native Vermonter now living in San Francisco. She loves solving problems and exploring new tools and systems that can benefit the team. Outside of work she enjoys skiing, hiking, and generally spending time outdoors.

Thor Taylor

Learning at an early age that I have a passion for solving problems and helping others led me to start my computer career 16 years ago doing desktop support. Since that time I have enjoyed working in many capacities while at the same time learning many technologies. My love and passion has only increased as I thirsted for even greater challenges to satisfy my narcissistic desire to solve problems. This has led me to find a great opportunity in product management where I have had the pleasure in teaming up with some of the sharpest minds as we worked to solve difficult problems in the industry. When not working I spend my time with my wife of 20 years and 4 children playing board games, watching movies, doing sports, talking or heading to our favorite destination, Disneyland.

Marc Degenkolb

My purpose in life is to be the best father I can be to my two boys, the best husband I can be to my wife, and the best friend I can be to my friends and family. This mindset all started with my first sales job selling children’s educational reference books and bibles door-to-door in college for The Southwestern Company.  Zig Ziglar trained us one summer and he said a quote I will never forget, “You can have everything you want in life, if you will just help enough other people get what they want.”  Don’t forget to live each day to the fullest and let your inner child come out an play, too.  Can you say, “Scuba Steve”?

Josh Treichel

Josh has over 10 years experience as a software engineer with a resume spanning the fortune 200 to early stage startups.  He’s excited to work directly with customers to ensure they have the best possible experience with our product.  Josh lives in Madison, WI with his two girls and wife.  He enjoys running, nice hotels and sarcasm.

Bashar Abdul Jawad

Bashar is a software engineer with over 10 years of experience, most recently in the financial industry, handling millions of transactions a day. He is also the author of “Groovy and Grails Recipes” and an occasional speaker at technical conferences. Bashar lives in Scottsdale, Arizona, and when he is not by a computer, he loves to spend time with his family, being outdoors or doing charity work.

Theresa Wylie

Theresa has nine years of experience in operations and project management in a range of industries including film production, real estate and the clean energy space. She is an avid traveler who has spent several years living abroad in Japan and France. Theresa graduated magna cum laude from the University of Texas at Austin with a degree in Theatre and Sociology and is a Certified Associate in Project Management. She loves wine, gourmet cooking, her family and her Shih Tzu, Barkley.

Adam Lamar

Adam started writing code at age 14 and never looked back. He has a background in application and network security and has built everything from backend web services to mobile applications to intrusion detection systems. His hobbies include geocaching and flying those annoying RC helicopters.

Michael Peterson

Michael is a software engineer who can’t believe he gets paid to do his favorite thing - programming! For many years he worked in the Bioinformatics domain building software and Linux clusters. After stints as a business analyst and project manager, he’s back to full time programming, particularly in Java and Go. He also enjoys vacationing in Hawaii, hiking, kayaking and reading/watching good Science Fiction.  To quote my SF alter-ego: Maybe somebody should’ve labelled the future “some assembly required”.

Melissa Hueman

Melissa is the Director of Customer Success. She brings over 10 years of customer facing experience in pre and post sales capacities. She has a passion for customers. Her team has one job: to ensure Rocana delivers on promises we make to our Customers. When she isn’t working with customers, she is exploring the Bay Area’s trails with her pup. She is a foodie, crazy competitive and will challenge anyone to a “friendly game” of ping pong.

Brad Cupit

Brad is a full stack developer with several years in the Spring/Hibernate/Tomcat world. He’s typically found in infrastructure code that makes life better for other engineers on the team. He’s a former collegiate Track/Cross Country athlete at LSU, and now spends time with his wife, four kids, and church friends.

Jeff Wooden

I come from Earth, a planet of outlaws. My name is Jeff Wooden; on Earth I’m a full stack engineer. There’s one other name you may know me by. Star-Lord. 

Rohn Blake

Rohn is a front-end focused software builder who considers the user’s love as the truest measure of success. In his early years he couldn’t decide between a career in theater or law, and so decided to cheat the system enjoying the benefits of both in coding. He currently resides in the upper midwest with his amazing wife and remarkable son (and several of their cats).

Sarah Stanger

Sarah has a background in CS and Human-Computer Interaction. She previously worked in the public sector before deciding to try out one of these start-up things. Currently residing in Pittsburgh, PA, Sarah enjoys playing dinosaurs with her kid, geocaching, and the BBC.

Brian Dominick

After more than 20 years building organizations and apps from the ground up (including Activore and NewStandard News), Brian is thrilled to be a joiner, handling Rocana’s documentation. An avid snowboarder and kisser, Brian lives in Brooklyn, where he also teaches information security.

Bryan Rapp

Bryan has a career spanning cartography, IT, consulting, information security, and complex sales solution design. He enjoys Tybee Island, Georgia with his wife and five year old daughter, outdoor movie nights, Neal Stephenson, Det. Harry Bosch, concrete construction, and the home theater he is designing in his head.

Michelle Helling

Michelle’s career has spanned a variety of sales and marketing roles with early to mid-stage startups. Her varied functions have included inside sales, sales operations as well as channel, field and partner marketing. She thrives working with organizations that don’t have enough people, money, or time to get everything done – but intend to conquer the universe anyway.

Joey Echeverria

I’m Batman.

Bruce Sandell

Bruce has worked at seven startups with roles in Engineering, IT, Consulting, Support and Sales. He spends most of his time outside of work coaching his kids’ sports teams and deciding which reality TV show he should audition for.

Alan Gardner

Formerly a Hadoop consultant, Alan hails from the frigid city of Ottawa. When he isn’t taking care of his cats, he enjoys running, cycling and wearing bowties.

Paul Earsy

Paul has worked at five startups and has held roles in Finance, IT, Consulting and Sales. He spends most of his time outside of work doing family activities and working on home renovations. Paul is currently trying to import a cheetah to chase him so he can improve his running speed.

Bryan McCormick

Bryan is a Michigan native. He held software engineering positions at Webshots, CNET, as well as several other startups. A U of M alum and former collegiate cyclist, he enjoys running, swimming, and spending time with his family.

Eric Sammer

Eric is co-founder and CTO. He has a background in large scale distributed systems and data center operations. He has contributed to various open source projects and wrote the book Hadoop Operations for O’Reilly. Likes: animals, moody music, the Oxford comma, and writing code. Dislikes: biographies and appearing in pictures.

Don Brown

Don has been programming since the first IBM PCjr and began his professional career at IBM at 16 studying encryption. He enjoys spending time with his two young children in Atlanta, playing armchair economist, playing poker with his wife, and cooking all types of food.

Omer Trajman

Omer studied computer engineering in school and got started in big data at Vertica at a time when it was exciting to load and query one terabyte of data overnight. After joining Cloudera, he regularly worked with customers analyzing multiple petabytes. It was then that Omer started focusing on the emerging shift in data center operations.


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  • Operational visibility is a tricky business. Having that level of data oversight really can make a difference in how IT can contribute to the top line. Contributing to the business – rather than just supporting the business – should be the goal of IT in terms of relevance in today's environment.Dr. Alea Fairchild, Blue Hill Research Entrepreneur-in-Residence
  • With rising complexity you need to make sense of data - operational analytics is the key.John Rakowski, Forrester Analyst and Advisor
  • IT analytics lets you manage this complexity by turning Big Data inward.Jean-Pierre Garbani, Forrester VP and Principal Analyst
  • As scale and complexity increase with companies moving to the cloud, to microservice architectures, and to transient containers, monitoring needs to go back to school for its Ph.D. to cope with this new generation of IT.Donnie Berkholz, Research Director, 451 Research
  • An application that makes it easier to keep data centers up and running could become the 'killer app' for Hadoop because as companies become more dependent on large-scale customer-facing apps, it’s critical that they be reliable and scale predictably. Donald Fischer, General Catalyst Venture Partner
  • The operational data explosion has sparked a sudden and significant increase in demand for IT operations analytics (ITOA) systems.Will Cappelli, Gartner Research VP